Join us: 5th Luxury Research BrownBag@BaselWorld coming up!

Looking back at the last five years of this event and its development, we are proud and happy to see the results: a wide range of young luxury academics from a variety of European countries, connecting to each other and to luxury industry experts, discussing the latest trends and future hot topics for the luxury research and industry and supporting cooperation providing new insights for industry and academia. In March 2017, the Luxury Research Brownbag @ BaselWorld will take place for the fifth time.

Connecting the luxury industry to the academic world, the Luxury Research Brownbag @ BaselWorld provides the platform to explore and discuss the world of luxury brands and their management on the world’s premier watch and jewelry fair in Basel. With this blog post, we want to call you to take part at our fifth Luxury Research Brownbag @ BaselWorld. The Brownbag is held on March 27th, 2017, in Basel and includes the visit of BaselWorld, the leading trade show of the international watch and jewelry industry, as well as an afternoon workshop with keynote speakers and team discussions.

To participate, please sign up with an e-mail to Annabelle Scharwey ( introducing yourself, your field of research and your home university. There are no topical requirements other than a focus on luxury. Participation will grant you free access to BaselWorld, sponsored by the hosts of the fair.

Please find the call for application here. If you have any questions, don’t hesitate to contact Annabelle, Verena, or Benjamin.

We are looking forward to seeing you in Basel 2017!