Managing Market Extremes in Brazil: Between Luxury & Bottom of the Pyramid

Brazil is a country of extreme opposites (e.g. beautiful landscape and terrible favelas) and a growing gap between rich and poor. In this course you’ll learn how to achieve profitable growth in a Latin American country while considering ethical standards at the same time.

One week seminar module at the St.Gallen Institute of Management Latin America office in São Paulo conducted in collaboration with the Institute of Marketing. The week includes lectures and company visits to high end and low end markets in the cities of São Paulo and Rio de Janeiro. The course is an elective taught in English and represents 6 ECTs.


April 1st – Flight to São Paolo; April 2nd–Free day

April 3rd – Introduction to LatAmCompact, Consumer Behavior in Brazil, Achieving Profitable Growth, High-End Retail Experiences Exploration

April 4th – Luxury Management, Luxury Management in Brazil, Low-Income: Addressing the Issue of Access to Water, Select Paper Presentations

April 5th – Company Visit to Embraer, Polo Club or similar

April 6th – Bottom of the Pyramid Markets, Group Exercise

April 7th – Finishing Exercise Presentations in Groups, Presentations, Flight to Rio

April 8th – Guest Lecture in Rio, Group Exercise Presentations

April 9th –Free morning in Rio; return flight to Zurich via São Paolo


Open to students from all master programs at HSG interested in learning about how to manage market extremes in Brazil and the strong connection to understanding consumer habits of both high net worth and low income individuals.


The students will have to cover the costs for the flights (approx. 1200 CHF) and accommodationin Brazil (to be announced). Financial aid in cases of social hardship on request.

More Information and Application

For more information, please refer to the seminar’s flyer.

Apply for participation with a single-page motivation letter till January 6, 2017 to .