The luxury market is subject to a number of shifts and changes, trends and revolutions. However, not many luxury brands proactively position themselves to use those opportunities of the markets to their benefit. With our Luxury Trend Study, we aim to make trends with relevance to the luxury market visible, evaluate their impact, and provide concrete proposals for dealing with the changing market to create competitive advantages.
The advance copy of the Luxury Trend Study will be published in June. The Luxury Trend Study will be submitted for publication in academic venues in December.
The advance copy of the Luxury Trend Study is free of charge for full partners of the Competence Center for Luxury Management.
Six months after the publication of the advance copy, the Luxury Trend Study will be freely publishable in academic publication venues.
To learn more, get in touch via e-mail or call us at +41 (0) 71 224 2831.